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September 25, 2011 by asteffann

In my first advertising job, I was fortunate enough to work in the presence of a seasoned copywriter named Luke Sullivan. I was just a lowly assistant account executive, but he was already one of the agency greats and I knew it. Eventually, I moved on to advance my account management career in another city, at other agencies.  One day, after nearly ten years, I left the business and became a teacher of writing.

On a chilly night in 2009, I was looking for a book in a deserted section of the George Mason University library, to support an article I was writing for graduate degree.  To my surprise, I pulled a book off the shelf that was authored by Luke Sullivan. Of course I read it cover-to-cover with glee.  I recognized so much of what he described in the book, and I really appreciated his wisdom about how to write great ads and how to work with people of all types.

I’m telling you all of this because Luke recently wrote a post for his blog Hey Whipple that touches on a topic so many of us can relate to. He suggests learning to turn off distractions when we’re writing…for any reason.  We think we can multi-task but, as he argues, that tendency can really just be a disguise for all kinds of procrastination. Next time you’re blocked on a paper, try pulling out the earbuds, turning off the smartphone, and closing Facebook. You might surprise yourself with how much you can achieve!

Check Luke Sullivan’s blog out – especially if you’re thinking of a career in marketing or advertising…or anything, really. He’s just smart.

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